The Spring/Summer 2015 season saw a fresh face grace the advertising campaign for Burberry Blue Label: the then-rising Danish model, Amalie Schmidt. Her appearance marked a significant moment in both her burgeoning career and the brand's ongoing evolution of its image. This collaboration, lensed by the acclaimed fashion photographer Cuneyt Akeroglu, presented a unique blend of classic Burberry aesthetics with a contemporary, youthful energy perfectly embodied by Schmidt. The campaign's success solidified Schmidt's position in the industry and offered a glimpse into the direction Burberry Blue Label was taking for the season.
This article will delve deep into the Amalie Schmidt Burberry Blue Label SS 2015 campaign, exploring its visual elements, the significance of Schmidt's casting, Akeroglu's photographic style, and the broader context of the campaign within the fashion landscape of 2015. We will also consider the campaign's impact on Schmidt's career trajectory and its contribution to Burberry Blue Label's brand identity.
Amalie Schmidt for Burberry Blue Label Spring Summer 2015: A New Face, A Fresh Perspective
The choice of Amalie Schmidt for the Burberry Blue Label SS 2015 campaign was a strategic move, reflecting the brand's desire to connect with a younger, more contemporary audience. While established supermodels often grace high-fashion campaigns, Burberry Blue Label opted for a rising star with a unique look and a fresh perspective. Schmidt's features, characterized by her striking eyes and a naturally effortless beauty, perfectly captured the campaign's desired aesthetic. She represented a departure from the more polished, traditionally glamorous models often associated with luxury brands, offering a sense of authenticity and relatability.
This move aligns with a broader trend in the fashion industry towards casting models who embody a sense of individuality and diversity. The industry was gradually moving away from a singular, unrealistic beauty standard, embracing a wider range of body types, ethnicities, and personal styles. Schmidt, with her distinctive look and emerging career, perfectly embodied this shift. Her presence in the campaign signaled Burberry Blue Label's awareness of these evolving trends and its willingness to embrace a more inclusive and representative approach to its marketing.
Burberry Blue Label S/S 15 (Burberry Blue & Black): Navigating the Brand's Identity
The Spring/Summer 2015 collection from Burberry Blue Label, the Japanese sub-brand of the iconic British fashion house, showcased a continuation of the brand’s signature style while incorporating contemporary elements. While specifics of the collection’s pieces are not readily detailed within the scope of this campaign analysis, the images from the campaign suggest a focus on clean lines, sophisticated silhouettes, and a palette ranging from classic neutrals to pops of vibrant color. The campaign's imagery suggests a collection that effortlessly blended timeless elegance with modern trends.
The distinction between Burberry Blue Label and the main Burberry line and the sometimes-confusing "Burberry Blue & Black Label" nomenclature requires clarification. Burberry Blue Label catered to a younger, Japanese demographic, offering a more accessible price point while maintaining the brand's high quality and sophisticated design aesthetic. The "Black Label" often referred to a more mature and formal line within the Burberry Blue Label range, although the exact distinctions could vary across seasons. The SS 2015 campaign, focusing on Amalie Schmidt, likely showcased pieces from the core Burberry Blue Label line, aiming to project a youthful and modern image.
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